


our story.
our story.
our story.
Hue Are You was created to take the guesswork out of colour. Our founder, Carice Chan, a certified colour curator trained in South Korea, realized that expressing your best self through styling shouldn’t be complicated. If personal branding can be as simple as wearing it, why aren’t we doing it?
As a former user experience designer in tech and social innovation, Carice knows what it’s like to feel boxed in, trying to fit into environments that don’t celebrate individuality. That’s why she created Hue Are You, a space where authenticity isn’t just welcomed, it’s the whole point.
No more second-guessing outfits or makeup. No more impulse buys that sit unused. Just a clear, personalized colour palette that helps reduce decision fatigue, encourage conscious consumption, and make you feel like the most radiant version of yourself, every day, for every occasion.
At Hue Are You, we help you discover your colours, embrace your individuality, and show up confidently through wearable personal branding.
Hue Are You was created to take the guesswork out of colour. Our founder, Carice Chan, a certified colour curator trained in South Korea, realized that expressing your best self through styling shouldn’t be complicated. If personal branding can be as simple as wearing it, why aren’t we doing it?
As a former user experience designer in tech and social innovation, Carice knows what it’s like to feel boxed in, trying to fit into environments that don’t celebrate individuality. That’s why she created Hue Are You, a space where authenticity isn’t just welcomed, it’s the whole point.
No more second-guessing outfits or makeup. No more impulse buys that sit unused. Just a clear, personalized colour palette that helps reduce decision fatigue, encourage conscious consumption, and make you feel like the most radiant version of yourself, every day, for every occasion.
At Hue Are You, we help you discover your colours, embrace your individuality, and show up confidently through wearable personal branding.
Hue Are You was created to take the guesswork out of colour. Our founder, Carice Chan, a certified colour curator trained in South Korea, realized that expressing your best self through styling shouldn’t be complicated. If personal branding can be as simple as wearing it, why aren’t we doing it?
As a former user experience designer in tech and social innovation, Carice knows what it’s like to feel boxed in, trying to fit into environments that don’t celebrate individuality. That’s why she created Hue Are You, a space where authenticity isn’t just welcomed, it’s the whole point.
No more second-guessing outfits or makeup. No more impulse buys that sit unused. Just a clear, personalized colour palette that helps reduce decision fatigue, encourage conscious consumption, and make you feel like the most radiant version of yourself, every day, for every occasion.
At Hue Are You, we help you discover your colours, embrace your individuality, and show up confidently through wearable personal branding.




why choose hue are you?
why choose hue are you?
why choose hue are you?
More Than Just Drapes
More Than Just Drapes
More Than Just Drapes
We go beyond seasonal palettes. Your analysis includes personalized recommendations based on your skin tone, style, and lifestyle, so your results feel wearable, not restrictive.
We go beyond seasonal palettes. Your analysis includes personalized recommendations based on your skin tone, style, and lifestyle, so your results feel wearable, not restrictive.
We go beyond seasonal palettes. Your analysis includes personalized recommendations based on your skin tone, style, and lifestyle, so your results feel wearable, not restrictive.
Practical, Everyday Guidance
Practical, Everyday Guidance
Practical, Everyday Guidance
We don’t just hand you colours, we teach you how to spot and apply them. Whether you’re shopping for makeup or clothing, you'll walk away with tools and tips to apply your palette with confidence.
We don’t just hand you colours, we teach you how to spot and apply them. Whether you’re shopping for makeup or clothing, you'll walk away with tools and tips to apply your palette with confidence.
We don’t just hand you colours, we teach you how to spot and apply them. Whether you’re shopping for makeup or clothing, you'll walk away with tools and tips to apply your palette with confidence.
Truly Inclusive
Truly Inclusive
Truly Inclusive
Our services aren’t divided by gender, because style, makeup, and colour expression aren’t either. We welcome all gender identities and all skin tones, creating space for you to express yourself authentically, whatever that looks like for you.
Our services aren’t divided by gender, because style, makeup, and colour expression aren’t either. We welcome all gender identities and all skin tones, creating space for you to express yourself authentically, whatever that looks like for you.
Our services aren’t divided by gender, because style, makeup, and colour expression aren’t either. We welcome all gender identities and all skin tones, creating space for you to express yourself authentically, whatever that looks like for you.


our studio.
our studio.
our studio.




Located in Northwest Calgary, Alberta.
Hue Are You operates from a cozy, home-based studio designed to offer a welcoming, distraction-free space where you can fully focus on discovering your perfect colours.
Since we’re appointment-only, you’ll receive the exact address and details once your booking is confirmed. This ensures a personalized, safe, and relaxed experience tailored just for you
Located in Northwest Calgary, Alberta.
Hue Are You operates from a cozy, home-based studio designed to offer a welcoming, distraction-free space where you can fully focus on discovering your perfect colours.
Since we’re appointment-only, you’ll receive the exact address and details once your booking is confirmed. This ensures a personalized, safe, and relaxed experience tailored just for you
Located in Northwest Calgary, Alberta.
Hue Are You operates from a cozy, home-based studio designed to offer a welcoming, distraction-free space where you can fully focus on discovering your perfect colours.
Since we’re appointment-only, you’ll receive the exact address and details once your booking is confirmed. This ensures a personalized, safe, and relaxed experience tailored just for you




At Hue Are You, our mission is to advocate for wearable personal branding by making colour analysis an inclusive, empowering experience that brings out the best version of you.
At Hue Are You, our mission is to advocate for wearable personal branding by making colour analysis an inclusive, empowering experience that brings out the best version of you.
At Hue Are You, our mission is to advocate for wearable personal branding by making colour analysis an inclusive, empowering experience that brings out the best version of you.
We recognize that beauty comes in all skin tones, backgrounds, and identities, and we are committed to a diverse, data-driven approach that helps individuals own their presence with ease.
We recognize that beauty comes in all skin tones, backgrounds, and identities, and we are committed to a diverse, data-driven approach that helps individuals own their presence with ease.
We recognize that beauty comes in all skin tones, backgrounds, and identities, and we are committed to a diverse, data-driven approach that helps individuals own their presence with ease.
Your colours are closer than you think!
Your colours are closer than you think!
Your colours are closer than you think!
© Hue Are You Colour Studio. 2025. All Rights Reserved.
Hue Are You operates on the traditional territories of the Blackfoot Confederacy, Tsuut’ina, Îyâxe Nakoda Nations, and Métis Nation Region 3.
© Hue Are You Colour Studio. 2025. All Rights Reserved.
Hue Are You operates on the traditional territories of the Blackfoot Confederacy, Tsuut’ina, Îyâxe Nakoda Nations, and Métis Nation Region 3.
© Hue Are You Colour Studio. 2025. All Rights Reserved.
Hue Are You operates on the traditional territories of the Blackfoot Confederacy, Tsuut’ina, Îyâxe Nakoda Nations, and Métis Nation Region 3.
© Hue Are You Colour Studio. 2025. All Rights Reserved.
Hue Are You operates on the traditional territories of the Blackfoot Confederacy, Tsuut’ina, Îyâxe Nakoda Nations, and Métis Nation Region 3.